Two-week program

You are not paying for the work.
You are paying for the org chart.

Ask your agency for a landing page, a round of product updates, or a campaign, and the number comes back somewhere between $3,000 and $60,000. The work itself rarely justifies that. The invoice does — because the job gets split across a designer, a developer, a copywriter, someone doing the data entry, and someone else interpreting the analytics. Five calendars, five rates, their software stack, and margin on top of all of it.

The video shows what that same work looks like when one person runs it with AI. Watch it before you approve another invoice.

Watch this first

01 / The honest version

Not magic. Compression.

What you just watched is real. But I am not going to tell you that you type one sentence and walk away with a finished campaign. That is how AI gets oversold — and it is exactly why so many people try it once, get something mediocre, and conclude it does not work.

Quality still takes hours. It takes judgment, revision, and taste. Somebody still has to know what good looks like and keep pushing until they get it. What changes is not whether there is work. It is how much of it, and how many people it takes.

Invoice · Agency retainer #AGY
Hours of work30.00
Specialists, coordinating2–3
Calendars to align5
Typical project invoice$3,000–$60,000
How it is billed now
30hours, plus their margin
After training · In-house #RTA
Hours of work3.00
Person you already employ1
Calendars to align1
Incremental invoice$0
How it is done here
3hours, one person on staff

That is the whole business case. And it compounds, because it applies to every update you will ask for this year, not just the first one.

Not the most technical person on your team. The most curious one.

02 / Who this actually works for

The skill being taught is not coding or design. It is knowing what to ask for, recognizing when what comes back is good, and being stubborn enough to ask again when it is not. People with no design or development background pick this up faster than you would expect — often faster than specialists, who tend to argue with the tool instead of directing it.

If you have someone on staff who is creative, curious, and not precious about how things have always been done, that is your person.

03 / The training

Two weeks. On your actual work.

Taught personally, drawing on 25+ years of building websites and running marketing campaigns. Not a course your employee watches alone — they are trained on your actual stack, doing your actual work.

The full list of what they will cover, and the number, is not on this page. Enter your work email below. You get a link, then a one-time code, then the offer.

See what you get + pricing

04 / Next step

Stop growing your agency’s business.

Two weeks from now, that work could be running in-house.

Book a 30-minute call

The fastest way to see if this fits. We talk about the work you are buying from an agency now, and whether one person on your team can take it over.

Open the calendar

Get what you get + pricing

Enter your work email. I will send a link. Click it, and the next page emails a one-time code. That code is what opens the program and the number.

Prefer to talk first? LinkedIn · Privacy.